DOIY was founded in Barcelona in 2008 by Elodie, from France, and Jaime, from Spain — a creative couple brought together by a shared passion for design, art, travel, and discovering beauty in the unexpected.

What started as a personal creative adventure grew into a boutique, whimsical, and joyful home decor worldwide brand known for creating beautiful objects with soul and emotion. Inspired by everyday moments, pop culture, food, fashion, and contemporary living, DOIY transforms ordinary objects into original pieces that tell stories and spark connection.

Every product is proudly designed in Barcelona and developed in-house with a strong focus on creativity, detail, and craftsmanship. Behind each collection is a careful creative process driven by passion, curiosity, and years of design expertise.

DOIY creates designs that surprise, make yousmile, and bring personality into everyday spaces. More than decor, DOIY is about self-expression, emotion, and celebrating the joy of living creatively.